Skip to content

A clear and bold heading

business growth strategy

Let's Develop Your Business Growth Strategy

This is a tailored program for CEOs and their leadership team to ignite sales expansion through 3 strategic sessions.

Over these collaborative meetings, we:

  1. Pinpoint the Ideal Client: We craft a targeted hit list to identify and prioritize ideal clients.
  2. Craft Compelling Content: Develop engaging messaging and content strategies to captivate and attract ideal clients.
  3. Optimize Systems and Processes: Implement customized systems and processes to streamline sales funnel management for you and your entire team.

Experience a transformative approach to unlocking new sales opportunities and accelerating business growth.

Feel the Benefits of Inbound Marketing

This work aims to pull prospects toward your brand naturally rather than pushing promotional messages onto them.

Program Goal: To build trust, establish you as the authority, and foster long-term relationships with potential and existing customers.

What is inbound marketing?

Creating valuable & relevant content that addresses the needs and interests of your target audience, driving organic traffic, and establishing credibility as an industry leader.

Our values
who uses inbound marketing

Others Who Use Inbound Marketing

  • 1. Coca-Cola is renowned for its innovative and engaging content marketing campaigns. Through initiatives like its "Share a Coke" campaign, which personalized Coke bottles with people's names, and its "Content 2020" strategy emphasizing storytelling and brand engagement, Coca-Cola has achieved significant brand awareness and customer engagement.

    2. Red Bull has built its brand around content marketing, particularly in the realm of extreme sports and adventure. Its Red Bull Media House produces high-quality content such as videos, documentaries, and articles featuring athletes and events sponsored by the brand. Red Bull's content marketing has contributed to its reputation as a lifestyle brand synonymous with energy and excitement.

    3. IBM has established itself as a thought leader in technology and innovation through its content marketing efforts. The company's "Smarter Planet" campaign, which focuses on addressing global challenges through technology solutions, has garnered widespread attention and positioned IBM as a trusted advisor in the industry.

    4. GE is known for its content marketing initiatives that highlight its innovation and technological prowess. Through platforms like its GE Reports blog and social media channels, GE shares stories and insights about its various projects and initiatives, showcasing its expertise and thought leadership in areas such as renewable energy, healthcare, and aviation.

    5. Nike's content marketing strategy revolves around storytelling and inspiring athletes to push their limits. Through multimedia content like videos, social media campaigns, and its Nike Training Club app, Nike creates engaging experiences that resonate with its target audience, driving brand loyalty and sales.

success story

Success Stories:

This client’s goal was to increase awareness within the community. We exceeded that mark and they hired an operations manager to manage the influx of new clients.

  • Website hits: 125 / week increased to 1800+ / week
  • 30 calls a day went to 60 calls a day.
  • Media hits went from 6 to 55 / year
  • Other clients have doubled their revenue.
  • Some clients went from having 4 media hits a year to 65 / year which created a buzz about their services and got 100's of new people into their sales funnel for nurturing.

 

 

email marketing smaller version

Facts & Figures

  • eMail Marketing $42 for every $1 spent According to the Data and Marketing Association (DMA), email marketing has an average ROI of $42 for every $1 spent

     
  • SEO:  $1 to 5 spent (this is a long game approach)  Search Engine Journal's ROI Study: Search Engine Journal conducted a study on the ROI of SEO and found that for every $1 spent on SEO, businesses typically earn $2 to $5 in return. However, this ROI can vary based on factors such as industry competitiveness and the effectiveness of SEO strategies.

  • The CMO Survey conducted by Duke University's Fuqua School of Business found that marketers expected to spend 13.8% of their budgets on social media in the next year.

    Additionally, the survey reported that marketers expected to see a 6.3% increase in social media spending over the next five years.

  • A case study by Harvard Business Review analyzed the ROI of a B2B company's event marketing efforts. The study found that the company achieved a 5:1 ROI for every dollar spent on events. 
  • According to a survey by Nielsen, 82% of consumers trust earned media, such as PR articles or recommendations from friends and family, more than other forms of advertising.

    According to the Edelman Trust Barometer, 63% of consumers trust information from a company spokesperson, demonstrating the importance of PR in building trust.

  •  

    Two our favorite ways to gain ideal clients is through event sponsorships and cause marketing campaigns!

  •  

    Measuring the return on investment for each campaign is critical for our clients' success as well as our reputation! 

What you can expect from us:

Each month, for 3 months, I and someone on your team will meet with a representative of our team, to work on strategy. This is typically a 1.5 hour conversation / work session.

We ask questions, suggest best pathways for success based on past success stories, ask questions, and really get to know your business.

We create content, processes, help develop systems, standard operating procedures, and can train your entire team on how to feed into the success system.

We promise:

  • You will have our utmost attention during these 3 months.
  • When you ask a question or need something , we will respond within 4 hours, M-F.
  • There will be homework for your team and it will be good for your team to think about this work.
  • We can develop content if/when needed.
  • We promise to use free and low-cost tools.
  • Our goal is to ensure that you have a smooth and productive system set up that will help you for years to come.

Our team

Over 60 years of business growth and strategy experience.

SMD_6595

Christine Morse

CEO and Founder

Creative campaign creator while loving systems and processes. 800+ positive testimonials and is focused on helping others grow.

elizabeth donnelly johnson

Elizabeth Donnelly-Johnson

Non Profit Strategy & Services

MBA and Masters in Communications has a true passion for helping nonprofits to the next level of success.

john verbrugge

John VerBrugge

Chief Technology Officer

Experienced Software Developer | Tech Leader & Strategist | Digital Marketing Innovator who has a knack for business growth ideas with highly attuned Woo.

Services

Two people at computer

3 Month Strategy Sessions

Taking your team to the next level of success with the best strategy for reaching your ideal clients.  Instilling confidence in your systems and processes while developing content and developing measurements for ROI.

fractional cmo

Fractional CMO Services

Providing strategic guidance, oversee marketing initiatives, and provide leadership to help businesses achieve their marketing goals on a flexible and cost-effective basis.

Two people working with sticky notes on wall

Business Growth Services 

Developing and often executing inbound marketing processes which include and are not limited to the list below.

Event Marketing, Sponsorships, Cause Marketing, Tradeshows, Content Marketing, Inbound Marketing, SEO, PR, and more!

Want a FREE 30-Minute Strategy Session to Learn More?

Company news

Lorem ipsum dolor sit amet, consectetur adipiscing elit.